Marilyn O'Leary
Group Administrator | Subject: The Phenomenon - Leverage- Products and Partners
Articles for Review Only
posted by HPBA on Tuesday, January 15th 2008 @ 7:47 PM
PHENOMENON TRIGGER #4: Leverage - Product and Partners This will be a short "trigger overview" because I'm watching the end of the Colts-Chargers game, but this trigger is probably THE MOST IMPORTANT way to create your business phenomenon. Rest assured, we'll review in detail how to implement it in your business. Are you still only trading dollars for time? While you might achieve extraordinary business success by committing to an audacious vision (trigger 1) , specializing (trigger 2) , and creating breakthrough positioning and publicity (trigger 3), it won't be until you find a way to "package" yourself - to create a product - that you will be able to create explosive, exponential growth. Products create leverage, the ability to duplicate, multiply yourself far beyond the "dollars and time" trade off. Products also let you begin to leverage partners. Host-beneficiary relationships, co-sponsorship, joint ventures, host-parasite, list sharing - whatever you choose to call it, it's by connecting with partners that you enable yourself to "go beyond" your current network and into a "brave new world" of OPP (Other People's People). Frazier O'Leary
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